3 Key Areas STR Owners Should Never Overlook
In the competitive world of short-term rentals, making strategic investments in your property can significantly increase your nightly rates and occupancy.
Guests are primarily concerned with comfort and convenience, especially in the spaces they frequent the most. While aesthetic details are important, the key areas where you can truly stand out are where guests sit, sleep, and eat.
Focusing on these high-traffic areas with an emphasis on comfort and quality will not only improve guest satisfaction but also lead to better reviews, repeat bookings, and the ability to command higher rates. Let’s explore the three critical spaces you should never skimp on.
Sit… Invest in Comfort and Durability
Seating is a cornerstone of guest comfort, whether in the living room, on the patio, or in a cozy nook. When guests arrive, the first thing they notice is how inviting the space feels, and nothing contributes more to that feeling than comfortable, well-designed seating. Thoughtful seating arrangements not only create a welcoming atmosphere but also enhance the functionality and aesthetic appeal of your home. From plush sofas in the living room to durable outdoor furniture on the patio, the choices you make in seating can set the tone for your entire space, ensuring that your guests feel at ease from the moment they arrive.
When designing any living space, prioritising high-quality sofas and chairs should be a key consideration. Investing in well-made furniture with solid construction not only provides long-lasting comfort but also serves as the foundation of your seating arrangement. Sofas with dense foam padding that holds its shape over time are an excellent choice, as high-density foam offers superior support and prevents the sagging that often comes with cheaper alternatives. For chairs, it's important to choose designs that provide ergonomic support, particularly for pieces that will be used frequently. A well-designed chair should support the natural curves of the body, offering comfort during long conversations or extended lounging sessions.
In terms of upholstery, durability is key, especially in high-traffic areas. Materials like microfiber and performance velvet stand out as excellent options. Both are soft to the touch yet durable enough to withstand daily wear and tear. These fabrics are also stain-resistant and easy to clean, making them perfect for homes with children or pets.
For outdoor spaces such as patios, balconies, or gardens, the focus shifts towards furniture that is weather-resistant. Outdoor seating needs to not only be comfortable but also able to endure the elements without fading or deteriorating over time. Materials like teak, aluminum, and resin wicker are ideal for outdoor furniture because they are resistant to water, rust, and other environmental factors. Teak, for instance, is known for its durability and ability to age beautifully, developing a natural silver-gray patina. Aluminum, being lightweight yet strong, is easy to move and maintain, while resin wicker offers the classic wicker look with enhanced durability for outdoor settings.
Outdoor cushions are just as important for comfort as the furniture itself, but they must be made from quick-drying and UV-resistant fabrics such as Sunbrella. This ensures that cushions don’t fade under the sun or absorb moisture after rain, maintaining both comfort and style throughout the year. With the right choice of materials, you can create an outdoor space that is inviting and relaxing, no matter the season.
Beyond the furniture itself, soft furnishings like throws and cushions can instantly enhance the comfort and aesthetic of your seating area. These elements add layers of texture and color, transforming simple sofas and chairs into cozy, inviting spots. When selecting throws, consider materials like cotton, wool, or luxurious blends of merino wool and cashmere. Cotton throws are breathable and versatile, suitable for year-round use, while wool provides warmth and comfort during colder months. For an extra touch of luxury, merino wool or cashmere throws are excellent choices, offering unparalleled softness and warmth.
Cushions also play a significant role in tying together your seating arrangement. Opt for natural fabrics like linen and cotton for cushion covers, as these materials are breathable and durable. Linen, in particular, adds a relaxed yet sophisticated vibe, while cotton remains a versatile, easy-to-maintain option. When choosing cushion inserts, it's important to ensure they are plump and supportive, as flat cushions can detract from the overall comfort and aesthetic of your seating.
In the end, creating a comfortable and stylish seating area requires a balance of style, functionality, and durability. Whether indoors or outdoors, investing in high-quality furniture and accessorizing with soft, luxurious textiles will not only enhance the visual appeal of your space but also provide lasting comfort for your guests. By carefully selecting materials and focusing on both form and function, you can create an environment that feels warm, inviting, and relaxing—no matter where your guests choose to sit.
Sleep… Elevating the Guest Sleeping Experience
Providing an exceptional sleeping environment is crucial for any rental property. When guests review their stay, one of the most common things they mention is the quality of the bed and how well they slept. A restful night can make all the difference in how guests perceive their overall experience. To ensure your rental stands out, it’s essential to prioritize comfort in the bedroom, creating a sanctuary where guests can truly unwind and recharge.
foundation of a great sleeping experience begins with the mattress. Choosing a medium-firm mattress is a smart choice because it tends to cater to the widest range of sleepers. Whether guests prefer to sleep on their back, side, or stomach, a medium-firm mattress offers a balanced combination of support and comfort. Memory foam and hybrid mattresses—those that combine memory foam with pocket springs—are particularly popular for providing excellent sleep. These mattresses contour to the body, relieve pressure points, and offer the right amount of give without sacrificing support. Brands like Tempur-Pedic and Saatva are highly rated and known for their ability to deliver restful, uninterrupted sleep, which will leave guests feeling refreshed.
Equally important is the bedding itself. When selecting sheets, thread count matters but only to a certain extent. A thread count between 300 and 500 is often considered the sweet spot for high-quality sheets. Contrary to popular belief, a higher thread count doesn’t always equate to better quality—anything above 500 can actually result in heavier, less breathable sheets. It’s not just about the numbers, but also about the materials used. Look for sheets made from natural, breathable fabrics that enhance comfort throughout the night.
Egyptian cotton is often regarded as the gold standard in bedding. Known for its long fibers, Egyptian cotton produces soft, durable sheets that only get better with time. Another excellent option is Pima cotton, sometimes referred to as Supima. Pima cotton is also prized for its softness and resistance to pilling, ensuring your bedding maintains its luxurious feel even after multiple washes. For a more relaxed, lived-in look, linen is a top choice, particularly for luxury short-term rentals. Linen sheets are breathable, moisture-wicking, and perfect for properties in warmer climates. Their natural texture provides a sense of understated elegance and casual comfort, making them ideal for guests seeking a luxurious, yet unpretentious, experience.
Pillows are another critical element to consider. To accommodate a variety of sleeping preferences, offering a selection of pillow types is essential. Memory foam pillows provide excellent support, especially for those who need more neck or spinal alignment. On the other hand, down or down-alternative pillows cater to guests who prefer a softer, more traditional feel. By providing a mix of both pillow types, you can ensure that each guest finds something that suits their needs, contributing to a more personalized sleeping experience.
Layering the bed with blankets and comforters adds another layer of comfort. It’s important to provide both lightweight and heavier options so that guests can adjust to their preferred sleeping temperature. For cooler months, a down comforter with a 300-thread-count cotton cover can offer the perfect blend of warmth and breathability. In warmer weather, a lighter cotton quilt can be more suitable, keeping guests comfortable without overheating. For guests with allergies or sensitivities, hypoallergenic down alternatives are a thoughtful touch that ensures everyone can enjoy a restful night’s sleep.
The investment you make in high-quality mattresses, bedding, and pillows has a significant impact on your property’s reputation. Guests often take note of these details in their reviews, and a comfortable, luxurious sleep setup can make a lasting impression. Positive feedback about the quality of sleep can lead to return bookings and help attract future guests who are looking for a restful stay. After all, when guests sleep well, they are more likely to leave glowing reviews, helping your rental property stand out in a competitive market.
By creating a sleep environment that prioritizes comfort, quality, and variety, you enhance the overall guest experience. A well-rested guest is a happy guest, and ensuring that your property offers a relaxing and indulgent sleep experience will not only elevate their stay but also contribute to the long-term success of your rental.
Eat…. Creating a Functional and Inviting Space
The dining area in a rental property serves more than just a practical purpose—it becomes a space for guests to gather, socialize, work, and enjoy meals together. By offering a thoughtfully designed dining space, you ensure that your rental feels both functional and inviting, enhancing the overall guest experience. A well-designed dining area can be the heart of the home, encouraging guests to settle in and make the space their own.
One of the most important elements in this space is the dining table and chairs. Investing in a durable, high-quality dining table is essential, as it needs to accommodate a variety of activities, from eating to working or even playing games. A solid wood or metal dining table can be a great choice, as these materials are both sturdy and aesthetically pleasing. Tables made from reclaimed wood, oak, or walnut not only offer durability but also add a touch of natural warmth to the space. When choosing a table, it’s important to ensure that it matches the size of the room and comfortably seats the maximum number of guests your rental can accommodate. Alongside the table, the chairs should be comfortable enough for extended use, whether guests are enjoying a long meal or sitting down for a work session. Look for chairs with ergonomic design and cushioned seats to enhance comfort.
In smaller spaces, incorporating a kitchen island or breakfast bar with stools can be a game-changer. These features offer a casual dining option while also providing extra prep space for guests who prefer cooking. A kitchen island can double as a workspace or a place to gather for coffee in the morning, making it a versatile addition to any rental. When choosing stools, comfort is key. Opt for stools with cushioned seats and back support to ensure that guests can sit comfortably, whether they’re enjoying a quick snack or spending time chatting around the island.
Tableware is another detail that can elevate the dining experience. Thoughtfully chosen tableware not only adds a sophisticated touch but also enhances the overall feel of the space. Opt for high-quality porcelain or stoneware to give the dining area a polished look. Providing a complete set of utensils, glassware, and serving dishes is essential, ensuring that guests have everything they need for an enjoyable meal. For properties catering to families or larger groups, having additional serving platters, bowls, and utensils is a thoughtful touch that adds convenience and makes communal dining easier.
The design and functionality of the dining area can have a significant impact on your property’s appeal. A well-designed space encourages guests to gather, eat in, and feel at home, which can make your rental stand out in a crowded market. Families and groups, in particular, value communal spaces where they can spend time together, so highlighting the versatility and comfort of your dining area can be a strong selling point. A dining space that doubles as a work or gathering area can also attract longer-term bookings, as guests will appreciate having a functional, inviting space that suits their needs throughout their stay.
Conclusion: Strategic Investments for Maximum Returns
In an increasingly competitive short-term rental market, staying ahead of the competition is more important than ever. As more properties enter the market, it’s essential to differentiate your rental by prioritizing comfort in the spaces where guests spend most of their time: seating, sleeping, and dining areas. These thoughtful investments not only enhance guest satisfaction but also give you an edge in attracting bookings, improving your reviews, and commanding higher nightly rates.
Unlike hotels, short-term rentals have the unique ability to create a more personalized and home-like experience, elevating the guest experience far beyond what traditional accommodations can offer. By providing premium seating, luxurious bedding, and a functional, inviting dining space, you’re not just meeting the basic needs of your guests—you’re exceeding their expectations. This personal touch can lead to glowing reviews, repeat bookings, and a reputation that sets your property apart in a crowded market.
In the end, these targeted upgrades are not just enhancements but smart strategies that will pay off with greater guest satisfaction, increased occupancy, and long-term success in the short-term rental business. By consistently raising the bar, you ensure your rental remains competitive and appealing, even as more entrants participate in this rapidly growing market.
